Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of target audience. Companies can reach a wide audience for a small fraction of traditaional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effactiveness of marketing campaigns depend on business goals and cost volume profit analysis.
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National borders arent even speed bumbs on the information superhighway. ~Tim May